Founder and President of
Since founding L.A. Harp & Associates, Inc. in 1993 (now Harp Advertising + Interactive), Lisa has utilized a full range of professional expertise on behalf of major clients. From branding and identity strategies, workshops, and campaign concepts, to key messaging and creative direction, she understands and has been involved in every nuance of the entire gamut of synergistic, multi-channel marketing and advertising for web and print.
With B2B and B2C expertise, key accounts have included New York Life, Diners Club, Citibank, Bekins Van Lines, Easter Seals, Donnelley Marketing, Navistar, World Book Encyclopedia, Turtle Wax, Great Brands of Europe and Illy Caffe of North America.
Today, Lisa’s main responsibilities include over-arching strategy development, brand, messaging, campaign concepting and key involvement wherever necessary on all client accounts. Her philosophy of integrated marketing provides streamlined cross-channel efficiencies, ensuring optimum marketing impact for every dollar.
Along with having developed a successful Brand Workshop guide and her exacting eye for creative development, Lisa has a passion for making too-strong cosmos.
Vice President, Digital Strategy
Gregg fortifies Harp senior leadership with data-driven digital strategy, over 17 years of marketing experience, deep expertise in SEM, SEO, Remarketing, analytics and conversion tracking and optimization.
At Harp, Gregg leads Digital Strategy and Search, enhancing every client account with an effective holistic, overarching approach toward client goals, within budget, and across channels. Gregg has earned and maintains multiple certifications from Google and Bing—enabling him the versatility of a hands-on approach within the SEM/SEO Department, assuring clients of senior expertise and attention from strategy through execution.
Prior, Gregg grew a digital agency to national status and has well-rounded marketing experience across many mediums. Most recently he managed an agency with over 350 active accounts across 10 markets in the U.S. including NYC, Chicago and Los Angeles.
With his deep agency experience, SEM authority and successes, Gregg has multiple speaking engagements at digital marketing conferences across the country.
Founder of Harp Social / Director of Social Media Marketing / Trainer & Speaker
A Forbes “Top 50 Social Media Power Influencer”, Diane is a recognized authority on social media marketing, with experience fortified by more than 20 years of marketing, advertising and brand building success.
Diane’s strengths include over-arching social media strategy and social media evolution helping brands leverage their social media platforms powerfully and effectively.
Actively sought after for speaking engagements and corporate training, Diane also lends her expertise to a handful of boards.
Diane leads Harp Social with a full support team to provide complete social media marketing services including:
+ Social Media Audits, Strategy & Implementation + Online Reputation Monitoring & Management + Community Management Services + Social Media Campaigns & Advertising + Social Media Training, Workshops and Webinars + Online Branding + Search Engine Optimization via Social Media