Keyword research is the foundation of SEO. Our team of search strategists utilize the top industry tools to identify the keywords that will drive targeted traffic + conversions for your brand.
We analyze how many times a keyword is searched per month, the level of competition, and when combined with paid search data, which keywords convert. We then take those keywords and strategize your site’s optimization around the long-tail, intent-based searches that will lead to the best performance.
We then take those keywords and infuse them into your website, optimizing the key on-page SEO touch-points, including Meta Titles, Header Tags, Image Alt Text, Meta Descriptions and on-page copy—while always following industry best practices.
And unlike other SEO agencies, we’ll share everything with you. You will receive a customized, easy-to-follow SEO document that highlights our keyword research and shows how those keywords filter into the optimizations we’re applying to your website.
With SEO, keywords and on-page updates are only one part of the equation. If your website isn’t humming along in tip-top shape, all the optimizations in the world will only get you so far.
Our web development team members are experts in the many technical SEO ranking factors, including mobile-friendly design, site speed, architecture and much more. Whether you’re migrating to a new site or looking to drive more traffic to your current one, our SEO team will conduct a full site audit to identify any errors that are affecting the search engines’ ability to crawl and index your content. Then, we’ll correct those errors, or work with your web team, to ensure your site is fine-tuned for top-flight search performance.
Search engines, technology, algorithms, keywords and your competitors are constantly changing—and ongoing site optimization is the only way to keep up. Harp’s search strategists will customize a monthly optimization packaging including keyword tracking, on-page updates, and content marketing—all with regular monthly reports to help you track your progress.
Losing ground to local competitors? Our custom local SEO packages will increase your brand’s visibility online, drive more mobile dials and gain more customers. Our team will optimize your web content so search engines understand your business and target area. Then, we’ll optimize your local listing and build citations to help you dominate local search.