Even if you’re only engaging for SEM, narrow the search to find savvy SEM folks within a full-service agency. Why? Because SEM is inherently intertwined with other channels, and performs much better in-sync across channels and platforms. At Harp, our full-service team collaborates across all channels and platforms to ensure the messaging and creative are consistent yet tailored per channel, and all channels lead to well-designed and optimized landing pages best suited for that audience and product.
From top-of-funnel awareness, through to bottom- of-funnel conversions, we ensure accurate and transparent tracking to inform smart marketing decisions and active media management. With our thorough and detail-oriented (slightly OCD) A-type personalities at work for you, we track, test, measure, optimize and repeat.
We seek actionable insights—not merely more data. We’re self-driven to outperform our results month-over-month and year-over-year.
At Harp, any account we establish for you is set up with full transparency because we believe our clients have the right to full ownership for long term value. This means you have complete access at any time, and always 100% ownership of your PPC and AdWords accounts—including all campaigns, account data, and history, even if our partnership ends.
All reporting will feature actual search engine click costs with nothing altered or inflated. If your current agency doesn’t want to share direct access to AdWords or Bing to review accuracy, you may be surprised to learn of a profit margin percentage hidden in the reporting.
We operate on a predetermined rate to manage each campaign. No hidden profit margins or surprises post launch of your new campaign. Contact us today for a search marketing audit.
Flat monthly fee, a straight percentage of media spend, or a combination of both. We feel it’s best to avoid the first two methods (and avoid a conflict of interest between agency and client).
Harp bills using a fair monthly fee to cover required account management, plus a low competitive percentage of media spend to adjust for account fluctuations. Ancillary work, such as content creation, landing page edits, ad creative, video, etc are then billed hourly as approved by the client.
Reporting is customized to the key performance indicators important to you, and delivered in your preferred format—from customized dashboards, presentation decks, and more. Just as importantly to the metrics is the insightful analysis of what the information is telling us—and the weekly/monthly discussion of insights and recommendations with you.