SEARCH ENGINE MARKETING

Driving new customers, clickity-split.

Holistic Data-Driven Strategy + Management for your Search Engine Marketing

The search engine ecosystem is bubbling with opportunity! At Harp, we’ll strategize the right channels, budgets and creative, working synergistically together to meet your sales and marketing objectives. From top-of-funnel awareness, through to bottom- of-funnel conversions, we ensure accurate and transparent tracking to inform smart marketing decisions and active media management. With our thorough and detail-oriented (slightly OCD) A-type personalities at work for you, we leave no stone unturned. Or shall we say, no bubble unblown.


Let’s get the conversation started…

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Search Ads

Search ads are one of the most cost-efficient ways to reach in-market potential customers, and we’re experts at keeping your cost-per-click low and your conversion rates high.

Keyword Research

Great SEM performance starts with solid keyword research, and it happens to be our bread and butter. This foundation can make the difference between costly clicks or a winning campaign.

Display Ads

With our proven strategies using the wide variety of targeting and placement options available across the Google Display Network, we’ll make sure you reach the right audience with the right message and creative. At Harp, we program our display ads in HTML5—to further drive clicks while reducing your costs.

Remarketing

There are many more interesting and successful remarketing tactics available than meets the eye. Let us lead your customers through an effective conversion journey to up-sell, re-sell, tell a story and create loyalty.

PLAs (Google Product Listing Ads)

Sell your products where your customers start their shopping—directly on Google. With our targeting, bid and conversion strategies, you’ll drive more sales at a lower cost.

Paid Social

Advertising on social media opens a new world of targeting possibilities. Social networks have data mines of useful information, and we know how to expertly navigate them.

Landing Page(s)

All the ad strategy in the world won’t save you from a bad landing page. If the ad hooks them, the landing page converts them. Our job is to make sure your landing page does just that.

YouTube TrueView

Reach customers on the world’s 2nd largest search engine with remarketing, demographic and contextual targeting. With over a billion active users, we’re sure to hone in on your customers and lead them to conversion.

Amazon

More and more consumers are starting their shopping journey on Amazon. And with available display and search platforms and massive first-party data, we successfully target your customers across devices with your products.

Our requests grew 10-fold due to the success we experienced with Harp’s keyword research, AdWords and Bing. Of the conversions, 46% converted into a sale, resulting in nearly an additional $3 million in revenue.
  —  Taylor K. National Sales + Marketing Manager, Butterball
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Full Transparency + Client Ownership

At Harp, any account we establish for you is set up with full transparency because we believe our clients have the right to full ownership for long term value. This means you have complete access at any time, and always 100% ownership of your PPC and AdWords accounts—including all campaigns, account data, and history, even if our partnership ends.


All reporting will feature actual search engine click costs with nothing altered or inflated. If your current agency doesn’t want to share direct access to AdWords or Bing to review accuracy, you may be surprised to learn of a profit margin percentage hidden in the reporting.


We operate on a predetermined rate to manage each campaign. No hidden profit margins or surprises post launch of your new campaign. Contact us today for a free search marketing audit or to get started.


After Harp started, year over year results jumped over 70% while cost per lead dropped over 25%. We couldn’t be happier with their performance and with our interactions with them.
  —  Ron G. VP Marketing, Andigo Credit Union
Get started with Harp Interactive today.
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Customized Reporting for Holistic, Data-Driven Strategy

Reporting is customized to the key performance indicators important to you, and delivered in your preferred format—from customized dashboards, presentation decks, and more. Just as importantly to the metrics is the insightful analysis of what the information is telling us—and the weekly/monthly discussion of insights and recommendations with you.

Daily
  • Bid management (manual and automatic)
  • Budget management
  • Keyword and ad analysis and optimization
  • Project tasks
  • Email and phone communication
  • Internal reporting
Weekly
  • Performance reports
  • Performance review
  • Ad Hoc reporting; including testing
Monthly
  • Performance review
  • Account audits
  • Performance reports
Quarterly
  • Strategy planning
  • QBRs
  • Performance reports
Request a complimentary SEM audit.
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