Sometimes, one little insight can make all the difference; and while every client can benefit from market research, not all have the time or budget. Through Harp eSurvey, we’re versed in utilizing a variety of tools that efficiently glean applicable market insights.
Real-Time Concept Testing
Gain immediate, valuable insights before launching a new product, name, package, ad, slogan, or more. Harp’s proprietary Voting Platform is a great way to crowdsource votes and opinions from your customer base as part of a check and balance process prior full-blown launch. From the comfort of your own desktop, you’ll have access to real-time vote counts and audience comments. An added plus—inviting your customers to share their opinion on a new product, ad campaign (or anything) makes them feel empowered and builds loyalty for your brand.
We’ll create and implement a custom survey to uncover the missing links that will propel your marekting efforts to the next level. Tell us your research quandary, and we’ll do the rest. Our services include survey writing, programming, launching, analysis and reporting.
Add a short survey to your website for viewers to share their opinions on the information that matters most to you. If speed and efficiency are key, Harp eSurvey’s Instant Feedback is the answer. The Instant Feedback site questionnaire widget allows users to quickly answer a 1-3 question “mini-survey” served up in a simple pop-up on your site.
The Voting Platform (real-time concept testing) is a great way to crowdsource opinions from your customer base or potential customers for market research. Voting Platform can be used in conjunction with an online survey or on its own. Allowing users to share their opinions on a new ad campaign or product name makes them feel empowered and builds continued trust in your brand. We know people love to have their voices heard; now your company can take advantage of this by gaining valuable insight into your customers' thoughts on a regular basis.
Harp eSurvey is a proprietary online questionnaire survey service that is grounded in our marketing and social media expertise, yet so powerful and unique it takes traditional survey tools to a whole new level. Ironically, we spent years surveying our own clients to develop it.
Our marketing strategists will create an online questionnaire designed to uncover meaningful and actionable insights that align with your marketing objectives.
Users don't always have time to answer a 10-12 question online survey, and as an organization, sometimes a full questionnaire isn't necessary to glean the type of data that you need. If speed and efficiency are key, Harp eSurvey's Instant Feedback is the answer.
The Instant Feedback in-site questionnaire widget allows users to quickly answer a 1-3 question "mini-survey" served in a simple pop-up on your site. It can be placed anywhere on your site: homepage, within your eStore, or on every page, as the widget is a non-obtrusive icon that allows the user to choose when they are ready to participate. The widget lives typically in the right column, and can even be outside your website shell following users as they scroll. Perfect for ongoing data collection from your user base, the Instant Feedback widget is an ideal survey tool to capture immediate website visitor feedback without creating obstacles on your site.