MARKET RESEARCH

Valuable insights to drive your business efforts down a data-backed track.

Market Research

Sometimes, one little insight can make all the difference; and while every client can benefit from market research, not all have the time or budget. Through Harp eSurvey, we’re versed in utilizing a variety of tools that efficiently glean applicable market insights.

Voting Platform

Real-Time Concept Testing
Gain immediate, valuable insights before launching a new product, name, package, ad, slogan, or more. Harp’s proprietary Voting Platform is a great way to crowdsource votes and opinions from your customer base as part of a check and balance process prior full-blown launch. From the comfort of your own desktop, you’ll have access to real-time vote counts and audience comments. An added plus—inviting your customers to share their opinion on a new product, ad campaign (or anything) makes them feel empowered and builds loyalty for your brand.

eSurvey

We’ll create and implement a custom survey to uncover the missing links that will propel your marekting efforts to the next level. Tell us your research quandary, and we’ll do the rest. Our services include survey writing, programming, launching, analysis and reporting.

Instant Feedback

Add a short survey to your website for viewers to share their opinions on the information that matters most to you. If speed and efficiency are key, Harp eSurvey’s Instant Feedback is the answer. The Instant Feedback site questionnaire widget allows users to quickly answer a 1-3 question “mini-survey” served up in a simple pop-up on your site.
 

Market Insights, voting platform, real-time concept testing, feedback surveys, custom research survey
Voting Platform: Real-Time Concept Testing
Harp Interactive's Voting Plaform provides real-time concept testing of products and services.
Gain immediate, valuable insights before launching a new product, name, package, ad, slogan, or more. Access consumer votes and comments in real time.

The Voting Platform (real-time concept testing) is a great way to crowdsource opinions from your customer base or potential customers for market research. Voting Platform can be used in conjunction with an online survey or on its own. Allowing users to share their opinions on a new ad campaign or product name makes them feel empowered and builds continued trust in your brand. We know people love to have their voices heard; now your company can take advantage of this by gaining valuable insight into your customers' thoughts on a regular basis.

Gaining valuable real-time insight into your customers' thoughts with Harp Interactive's Voting Plaform

Features

  • Completely customizable: numbers of items to vote on, image sizes (click-through to larger image), content and time duration
  • White label (branded with client logo, messaging, etc.)
  • Anonymous voting or require info from user
  • Secure data
  • No additional hosting required (lives within your website or dedicated landing page)
  • Integrated with Google Analytics for deeper metrics
  • Comment box (allow users to share additional information without restrictions; can also be combined with short questionnaire depending upon need)
  • Administrative login provides customized info depending on determined goals: vote totals for each item and comments
Learn more about your customers quickly, easily and cost-effectively.

Harp eSurvey is a proprietary online questionnaire survey service that is grounded in our marketing and social media expertise, yet so powerful and unique it takes traditional survey tools to a whole new level. Ironically, we spent years surveying our own clients to develop it.

Our marketing strategists will create an online questionnaire designed to uncover meaningful and actionable insights that align with your marketing objectives.

Online questionnaire survey service with eSurvey from Harp Interactive

What can you expect from Harp eSurvey? Relevant questionnaire feedback that will:

  • Drive more effective business strategies
  • Develop stronger relationships with your customers or employees
  • Give you a head start spotting developing trends
  • Help you respond to potential problems before they become an issue
  • Make your customers, prospects or employees feel heard
Add a short survey to your website for viewers to click open at their convenience and share their opinions on the information that matters most to you.

Users don't always have time to answer a 10-12 question online survey, and as an organization, sometimes a full questionnaire isn't necessary to glean the type of data that you need. If speed and efficiency are key, Harp eSurvey's Instant Feedback is the answer.

The Instant Feedback in-site questionnaire widget allows users to quickly answer a 1-3 question "mini-survey" served in a simple pop-up on your site. It can be placed anywhere on your site: homepage, within your eStore, or on every page, as the widget is a non-obtrusive icon that allows the user to choose when they are ready to participate. The widget lives typically in the right column, and can even be outside your website shell following users as they scroll. Perfect for ongoing data collection from your user base, the Instant Feedback widget is an ideal survey tool to capture immediate website visitor feedback without creating obstacles on your site.

Gain quick website feedback from users by adding a short pop-up survey to your website with Instant Feedback from Harp Interactive

Features

  • Like a mini-eSurvey, gain quick website feedback from users unwilling to fill out longer questionnaires
  • Unobtrusive icon and scrolling feature allows widget to be present on longer pages and throughout the user's experience
  • Custom survey questions
  • Secure data
  • Custom branded pop-up using website look-and-feel
  • Overlay technology not disrupted by pop-up blockers
  • Anonymous survey leads to higher participation
  • Administrative login provides real-time data (downloadable in PDF and CSV format)
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Does your company have a procurement program or a spending goal with small or diverse businesses? Harp is a BEP-Certified full-service marketing and advertising agency in the western suburbs of Chicago, and has been granted certification as a Female Business Enterprise (FBE).
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