Effective email marketing campaigns avoid spam filters, short attention spans, and marketplace clutter. Harp has years of experience documenting what works (and what doesn’t), starting with carefully-crafted subject lines to increase open rate.
Whether we set up your email marketing (determining useful list segments and form fields, to which email platform is right for you), or simply take on the evolution and management of your current email marketing, we’ll add value with years of experience applying email marketing best practices that span front-end design, copy and calls-to-action, to the back-end programming and testing in all popular email platforms, and we’ll suggest opportunities to employ A/B testing for even greater ROI. And to ensure sumthing greater for you, we’ll provide meaningful email metrics that document your success (and ours). Ask us about an email audit of your current email marketing campaign.Request a Complimentary Email Audit
Instead of isolated one-offs as time allowed, Loyola sought to make email marketing a more meaningful, purposeful channel, on a regular basis, integrated with its larger marketing plan and objectives.
Harp conducted competitive research of other hospitals and health systems, formulated an email marketing strategy in step with Loyola's other marketing initiatives (including development of an overarching content calendar), and developed a new email style and template that focuses on one main article (with a sub-section of flexible content buckets). Harp also introduced responsive programming.
Loyola has a steady on-going consumer-facing email marketing program in sync with seasonal consumer topics and other marketing initiatives within its healthcare system. Emails are now responsive, and show an average open rate of 32.1% and an average CTR of 9.9%.