Request a complimentary email audit.
  • improve your open rates
  • increase your conversions
  • grow your business (No big deal.)

Connect today, or call us at 630-691-9500.

Elevate Your Emails

  • (Best decision you ever made.)
We’ve kept our substantial email marketing campaigns with Harp year after year because they consistently deliver great quality. We know that when we are working with Harp, we’re in good hands—they take care of details and are always looking out for us.
  —  Andrea V., Senior Director E-Commerce, illy caffè North America, Inc.

Comprehensive Email Marketing Services

Effective email marketing campaigns avoid spam filters, short attention spans, and marketplace clutter. Harp has years of experience documenting what works (and what doesn’t), starting with carefully-crafted subject lines to increase open rate.

Whether we set up your email marketing (from determining useful list segments and form fields, to which email platform is right for you), or simply take on the evolution and management of your current email marketing, we’ll add value. How? With our years of experience applying email marketing best practices that span front-end design, copy and calls-to-action, to the back-end programming and testing in all popular email platforms. We’ll also suggest opportunities to employ A/B testing for even greater ROI. And to ensure sumthing greater for you, we’ll provide meaningful email metrics that document your success (and ours). Ask us about an email audit of your current email marketing campaign.

A/B Testing. Testing. Testing.

Just like paid social or SEM, emails get better with testing. We’re kinda nutty about split testing subject lines, best deployment time or day for your message, and everything in between. When we have clear winners, it keeps paying off and paying forward!

Drip + Nurture Campaigns

Many businesses today are aware that email is thriving, and there are plenty of strategies for harnessing its benefits. Drip and nurture campaigns are both time-sensitive and lead-sensitive messaging strategies that make use of your customer’s and prospect’s behaviors for conversion purposes. Let us figure out which is right for you based on your unique goals and resources.

Metrics, Reporting + Dashboard Integration

Although many things in life are a journey, the most important part of your campaign is the results. Lucky for you, we have a full range of tools for measuring your KPIs and conversion rates. Share your data goals with us, and we will create customized dashboards for you that deliver easy-to-read data visualizations.

Expertise in Multiple Email Platforms

From standard email platforms to very complex and highly sophisticated platforms, we’ve worked with most of them. Our team is skilled at quickly learning their way around.

Incorporating Best Practices

Current with best practices and the latest studies and stats on what’s working, we incorporate an amazing depth of knowledge into everything-email: from subject line development, to headers, graphics, CTA style and wording, to the deployment time and day.

Strategy, Content + Creative Development

From charting your email marketing calendar, to crafting subject lines that catch attention and writing snappy headers, we have a full team on staff to create as much of your strategy and content as needed with ease and expertise.

Customer List Management

Your email database is a powerful marketing tool when handled correctly. We are experts at list segmentation, targeting, and database management, so you can rest assured that your campaigns are being seen by the right customers.

Harp manages the creative and development of our promotional emails. The team is very organized, quick, and detail oriented which is important with email development especially.
  —  Heather H. Director of Marketing, Swap.com
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