Search Specialist (SEM/SEO)

Qualifications:

• 1-3 years’ experience with Google Ads and Bing Ads
• Proficiency with Google Apps, Microsoft Excel, PowerPoint & Word.
• Quality writing and verbal communication skill is a necessity.
• Associate or Bachelor's Degree in business, economics, marketing, communication, or related discipline
• Not required, but pluses include:
  • Google Ads certified
  • Google Analytics certified
  • Google Tag Manager, Google Data Studio, Cyfe experience

Desired Skills & Experience:

A successful search specialist requires excellent communication and analytics skills, marketing savvy and the ability to explain complex algorithms in simplistic terms.

Responsibilities:

• Execute SEM strategies from conception to execution through completion to achieve highest ROI
• Manage the monthly advertising budget and provide clear, strong reporting on tactics, ad spend, results, and conversion metrics
• Identify areas of opportunity and inefficiency that can lead to a greater increase in KPIs (Key Performance Indicators) while maintaining budget efficiencies
• Solid understanding of Google Ads execution, including display, shopping, video and search network
• Perform daily operations of accounts and campaigns including but not limited to:
  • Keyword optimizations and refinement
  • Creating unique and compelling ad copy
  • Consult on landing page optimization
  • Implement and test proper tracking
• Expert understanding of SEO related research tools and software (Screaming Frog, Moz, SEMRush and/or related)
• Present audit and SEO performance reports to clients
• Discover high volume / low competition keyword opportunities
• Performing site and on-page audits, analyses and optimizations for SEO best practice
• Optimize content and advocate for technical SEO improvements
• Assist and provide client facing monthly reports
• Stay up-to-date on changes to the search (SEM/SEO) space
• Ability to quickly pick up new skills and learn new tasks while demonstrating a strong attention to detail

Compensation:

• We’re offering competitive compensation for this position (based on experience) to attract strong candidates.
• Health insurance offered
• 401K match programs available

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Digital Designer

High-quality and award-winning full-service digital marketing agency in western ‘burbs is seeking a truly creative Digital Designer with a sophisticated portfolio of design.

Desired Skills & Experience:

• Mid-level designer with a discerning eye
• Able to concept
• Proficiency designing across all digital channels (email, social, web, SEM)
• Proficiency in Adobe Creative Suite, including After Effects for development of motion graphics
• Sophisticated use of type treatment
• WordPress capable, with baseline knowledge of HTML / CSS (light front-end development)
• More than one dress shirt optional; Sense of humor an added plus

Responsibilities:

This position provides a variety of engaging, high-end work, with a collaborative team in a contemporary and open-office agency environment. You’ll design across all aspects of digital marketing and traditional marketing, including web, email, remarketing ads, social media, + more.

Qualifications:

The ideal candidate comes from an agency background, has an excellent grasp of brand and cross-channel marketing, and strives to add value.

• Maintains a professional manner and work ethic, and has clear and service-oriented communication for occasional client contact.
• Has the ability to work in an open office environment, at an occasional fast pace, with sometimes-bad-80s-music.
• Is able to work smart, stay focused, and adhere to deadlines, and laugh when we laugh.