A distinct and compelling brand message, along with brand identity and “packaging” or thematics, are the foundation of everything that follows. When this is on-target, you get greater return on your marketing dollars.
Harp has honed a process that gets to the heart of your brand—beyond “what it is” and “what it does” to determine “what it means” and therefore, to connect, with those who matter most—your target audience.
Ask us about our electronic Brand Positioning questionnaire that enables the C suite and key stakeholders to participate in the brand evolution process. Ask us about our brand workshops.
Harp’s brand development, brand refresh and brand messaging are based on the critical level of “what it means.” While many agencies attempt to develop your unique selling proposition and messaging based around “what it does” or “what it is”, our proven Workshop process enables us to get to the heart of the matter.