Tools & Resources

Tools & ResourcesWe’ve been researching, identifying and writing about popular Social Media Marketing tools, resources and apps to propel your businesses social media strategy. Below is an evolving list of essential Twitter, Facebook and WordPress tools and plugins, along with popular time-saving social media aggregators and much more…all with brief descriptions and links.

Do you have a social media marketing tool to recommend? Please add it in the comments section below and we’ll review it and add it to our list.

Social Applications

Social Website Analyzer
Social Website Analyzer – An online social media monitoring & analysis tool. Monitor your social media exposure for brand management & SEO purposes. [learn  more]
Amplify – A service for engaging in conversation around web pages, paragraphs, images, videos or original ideas that make people think. [learn  more]
Nutshell Mail
Nutshell Mail – Brings a summary of your social network updates to your inbox in a single e-mail on your schedule. [learn  more]
Backtype – A blog comment tracker that lets you search comments that mention your brand, but it also lets you search comments left by a particular person. [learn  more]
SocialMention – Provides a quick snapshot of conversations surrounding your brand. Enter your keyword one time and switch between blogs, twitter, bookmarks, comments, events, images, and more. [learn  more]
EventBox – A Mac-only program that integrates the top 5-6 social networks into a single program. [learn  more]
Flock – A full-blown web browser that has been designed around social media. It integrates with dozens of services and helps make it easier for you to stay connected. [learn  more]
FriendFeed – Helps combine all of your different social networks into a single feed. Make yourself easier to follow, or make it easier to follow others. [learn  more]
Plaxo – An address book that leverages the power of the network effect to stay up-to-date. We securely host address books for more than 40 million people. [learn  more]

Twitter Specific Applications

Twitalyzer – The market leading social media analytics application focusing on short-messaging media. [learn  more]
Twitter Analyzer
Twitter Analyzer – The most advanced Twitter Analytic System in the world. It provides you with various statistics for your Twitter account. [learn  more]
Tweepi – A set of Twitter tools to add, follow and unfollow Tweeps in bulk. [learn  more]
HootSuite – A web-based tool that offers lots of goodies for power Twitter users. If you manage multiple Twitter accounts or share your Twittering duties with friends or co-workers, HootSuite’s for you. [learn  more]
Screenr – Instant screencasts for Twitter. Now you can create screencasts for your followers as easily as you tweet. [learn  more]
TweetStats – Graph your Twitter Stats including – tweets per hour, tweets per month, tweet timeline and reply statistics. [learn  more]
TWhirl – A desktop client for the Twitter microblogging service. Most of the features available on the Twitter website are accessible through twhirl, too. [learn  more]
Twibbon – The easiest and most powerful way to promote awareness of your cause on Twitter. [learn  more]
Dabr – The best Mobile web App for Twitter to date. Described as ‘m.twitter on steroids’, dabr is ad-free and provisioned for S60, Android, the iPhone and Blackberry. [learn  more]
Funnelscope – By simply adding @funnelscope at the beginning of your tweet, it will send you back highly structured and organized results with aggregated content from all the top travel and review sites (including price comparisons). [learn  more]
SocialScope – The absolute best Twitter (and Facebook) client for the Blackberry. [learn  more]
TwitLonger – When you need more than 140 characters, but don’t need to blog it. Like Twitpic for text. [learn  more]
WeFollow – Twitter Directory and Search, Find Twitter Followers : Twitter celebrities, actors, TV personalities, or new Twitter friends in your area. WeFollow is a directory of Twitter users organized by interests. Find like-minded friends today! [learn  more]
Twitter Karma – a Flash application that fetches your friends and followers from Twitter when you click the “Whack!” button, then displays them for you, letting you quickly paginate through them. By default, the list contains all your friends and followers and is sorted by last update, showing those who most recently updated first. You can sort the list alphabetically either ascending or descending by Twitter ID. You can filter the list in several ways: only friends or only followers, all friends or all followers, and mutual friends. [learn  more]
Twitterfeed – The largest publisher of RSS feeds to Twitter, with rich analytics to help you reach more people faster. Feed your blog to Twitter, Facebook and more! [learn  more]
Twubble – A free Twitter tool that will help you expand your social networks by searching, based on the people you follow, a list of other fellow Twitter members whom you like to follow. [learn  more]
Qwitter – Catching Twitter quitters; Qwitter e-mails you when someone stops following you on Twitter with a message like this: John Doe stopped following you on Twitter after you posted this tweet: What’s the difference between Arial and Helvetica? [learn  more]
FlashTweet – FlashTweet is a Twitter application that simplifies the process of acquiring more targeted followers. You can add multiple Twitter accounts to your profile, discover who you are following that is following you back, mass follow users based on search terms and location, unfollow multiple friends at once, schedule tweets in advance to run throughout the week, insert RSS feeds that will automatically tweet the title and link of your blog or another site. [learn  more] – A powerful URL shortener that provides history, metrics and a browser bookmarklet making it easy to shorten any page on the internet you happen to be. [learn  more]
TweepML – TweepML is a simple format to make it easy for people to share a list of Twitter users (“Tweeps”). You can also follow an already created list of people based on a search term, such as “social media”. [learn  more]
Tweepular – The ultimate follower management tool for Twitter jam packed with many features. Use this tool to follow those who are following you and to unfollow those who are not reciprocating your follow. – [learn  more]
Twellow – The twitter Yellow Pages — The explosive growth of online social media has led to unprecedented opportunities for finding and connecting with people of experience and expertise in your areas of interest. [learn  more]
Twitter for Facebook – The Twitter app for Facebook integrates Twitter into your Facebook experience. [learn  more]

Tweetdeck – Shows you everything you want to see at once, so you can stay organized and up to date. [learn  more]

Tweetdeck for iPhone users. [learn  more]

TwitPic – Lets you share pictures on Twitter. You can post pictures to TwitPic from your phone, our API, or through the site itself. [learn  more]
SocialOomph – Previously TweetLater, SocialOomph is great for scheduling tweets, vetting followers, keyword alerts, auto-follow features and more! [learn  more]
Twitter Grader – Measure the power and authority of your twitter profile. Using a detailed 5 piece algorithm, Twitter Grader assigns every users you run through its system a grade from 1-100. Using this tool you can investigate how engaged the people you’re following are and that can help you decide if you want to keep following them. [learn  more]

Facebook Specific Applications

Pandora – Display your favorite artists and songs, and your recent stations. It shows 4 recent stations, 3 favorite artists and some of your bookmarked tracks from Pandora. Friends can open your Pandora stations with one click, too. [learn  more] – Lets you post updates from Facebook to tons of other social sites, including MySpace, Tumblr, Twitter, Hi5, and even LiveJournal. If you’re updating your Facebook status, you might as well cross-post to a few other sites as well, to make sure you reach your friends who remain Facebookless. There’s also posting by email, over AIM or GTalk, or through mobile apps. [learn  more]
Appear Offline – Allows you to see who’s signed on to Facebook Chat without having Facebook chat activated. You can poke and send Facebook messages to your online contacts from the Appear Offline page. This way, you can turn it off without losing the ability to see which of your friends are online. [learn  more]
Upcoming – It shows you all the Facebook events you’re going to. It also shows you a list of the latest cool events in your city from Upcoming. There’s tons of stuff on Upcoming you won’t find on Facebook. We’ll also update your Facebook friends with all the public Upcoming events you’re going to, and show them on your profile too! [learn  more]
iLike – Personalize your incoming iLike information based on your Facebook music and friends, and be alerted as to when your favorite artists is going to be in town as well as which of your Facebook friends will be attending. You can also search and add streaming music to your profile, and discover new music based on what your friends are listening to. [learn  more]
Slide – Allows the slide shows that you’ve created to be integrated into Facebook. Send them to your own Facebook profile or to a Facebook friend. In addition, its added Slide Guestbook, which lets friends add video, photo and text comments to create a collaborative slide show, and Slide SkinFlix, letting you personalize videos with skins and themes. [learn  more]
Dogster – Allows Facebook users to feature photos of dogs around the country that are in punds and shelters, awaiting a good home. Dogster is also adding the Dogster Cute application, enabling users to showcase photos of the cutest dogs and puppies on their Facebook profiles. [learn  more]
Ma.gnolia – Lets member’s latest bookmarks be available for friends to see. The links will be provided for other Facebook members that have also added the Ma.gnolia application. [learn  more]
Flixster – Provides users with access to Flixster’s rating, sharing and discovery tools that are used on Flixster’s main website service. [learn  more]

iPhone Specific Applications

Maps – bookmark addresses for your hotel, as well as for stores, museums, and restaurants you want to visit. Tap these bookmarks when you’re walking around or telling a cabbie where to take you. Create a new group in Contacts with the same addresses and phone numbers for easy access. See what local landmarks might be nearby by tapping a location in Maps, then turning on satellite or hybrid view. [learn  more]
NYTimes – Access the latest articles and photos of the day. Customize the toolbar with your favorite sections of Sync with your computer and you can read articles even when you’re offline. The 2009 Mobie Award winner for best news application, NYTimes is an essential addition to any iPhone. [learn  more]
Facebook for iPhone – Use your iPhone to start a conversation with Facebook Chat, check your friends’ latest photos and status updates, look up a phone number, or upload your own mobile photos to Facebook on the go. [learn  more]

WordPress Specific Applications

PollDaddy – allows you to create and manage polls from within your WordPress dashboard. You can create polls, choose from 20 different styles for your polls and view all results for your polls as they come in. All PollDaddy polls are fully customizable, you can set a close date for your poll, create multiple choice polls, choose whether to display the results or keep them private. You can even embed the polls you create on other websites. You can collect unlimited votes and create unlimited polls. [learn  more]