Freshly pressed.
12 Guidelines for Corporate Social Media Policies
Welcome to the era of Socialism in Communication. While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. While wide social media participation offers innumerous advantages to companies and brands it also requires constant monitoring and the need to provide clear guidelines to all participants to protect both the employees and the company. Companies are struggling to achieve the balance between liberating the employees and avoiding all the risks and pitfalls of unmonitored conversations.
5 Apps to Backup your Social Media Accounts
It’s not likely that you are going to lose your online data anytime soon though it is always a present possibility. Your real threats to your online social media accounts are hackers, viruses, user error, disgruntled employees and legal issues. You risk your access being shut off —without warning–if a service suspects you of violating their terms of service. At this very moment, many hackers are targeting online accounts simply because they are easier to access than your computer. On top of that, roughly one third of all data loss is due to user error.
Backing up your social media accounts can minimize this risk.
4 Ways To Tap Into Local Markets
Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. You can increase business exposure and your web and store...
February’s Featured Resource: Amplify.com
I’ve recently discovered Amplify.com. Amplify is, in my opinion, one of the most useful, powerful yet simple to use free resources available.
Social Media Tools, Apps, Resources and Plugins
Following is an abbreviated list of useful tools, resources and/or apps with links and short descriptions that you may want to incorporate into your daily social media practice. Though we obviously don’t use all of these, I have used a good many of them for different reasons.
Best Practices for an Engaged Social Presence
This is the second in a series of three posts highlighting bits   from my International Social Media Association (ISMA) teleseminar: Strategies to Ensure an Engaged Social Presence. ISMA: You talked about ‘employing Best Practices’ techniques just now. Can you expand...
Strategies to Ensure an Engaged Social Presence
…initially, early on in a brands social media experience, that it’s more about establishing a presence and less about strategic engagement and the engagement resembles traditional broadcasting of messages.
In it’s most simple explanation, an Engaged Social Presence is when you are actively participating in the social media platforms in which you belong.
More specifically, however…engagement encompasses two strategies.
Re-active engagement and Pro-active engagement, both necessary for a truly engaged social presence.
Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online
Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques.
Monitor Your Brand Online-Part 1
One of the main objectives for all social media marketing initiatives for a brand is to “navigate the narrative”. In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive.
8 Tips to Improve Online Sales During the Holiday Season
Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing. As the Holiday Sales season comes to a close, the effort is intensified in order to capitalize on the last minute shoppers (substantial). And because there is so much going on, there is a chance that some crucial details can get overlooked! Blog post with tips to optimize your online holiday sales campaigns…
