92% of companies are currently using social media*. But a much smaller percentage actually understand how to leverage their platforms and make them work toward their goals. (Tweet This)

To effectively do this, we recommend creating and implementing a social media strategy. Below is a list of 17 of the more critical elements we employ when devising any social media strategy.

1.   Listen First
Know where the conversation about your brand/company or service is taking place and who your social media audience is.

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