Freshly pressed.
3 Powerful (and free) Tools to Measure Brand Awareness
Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. And the question usually comes down to… what should we measure (and how) to determine awareness and our success in achieving such?
The Social Influence Surge–Are You Prepared?
With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. Consumer reviews are significantly more trusted–nearly 12 times more–than descriptions that come from manufacturers, according to a survey of US mom Internet users. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. On top of that, review & complaint sites (like Yelp, CitySearch, Epinions and Complaints Board) are popping up almost daily–and 70% of online shoppers trust opinions of unknown users.
What you need to know about the new Facebook Upgrade
The recent Facebook platform changes includes a multitude of new features…some obvious and simple to grasp, others more complex.
5 Top Resources to Back Up your Social Media Presence!
The data you upload and share is inherently personal to you, your brand and your business…though you don’t actually own the information. It all lives on the “cloud,” and if any of those services were to crash, you could lose everything you’ve ever contributed to the communities.
How To Dominate Search With Social Media And PR
Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Unfortunately in their haste to become digitally optimized these companies often neglect to create a cohesive strategy and fail to integrate optimally for maximum synergy. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum! Here are some tips on creating synergy.
Top 5 Facebook Promotion Types
If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. According to Jupiter Research: companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t. Pretty powerful metrics for any type of business. And running a promotion on Facebook is easier than you might think.
Optimizing Facebook for Business: Tabs, Tags & Sharing
Whether fans visit your Fan Page or share your link, you need to make it count every time! Below I’ll share with you a few ways to optimize your Page as well as a few tactics on optimizing your website for Facebook sharing!
Optimize Your Social Media and Make Your SEO More Social
Social Media Marketing and Search Engine Optimization work best when synergized. Businesses that employ an integrated search  and social media strategy achieve greater web-success at lower cost because they amplify  their message manifold simply by combining the power...
Study Shows Marketers Plan to Spend More on Social Media Programs
“The survey results indicate that they are planning to spend money but are still looking for guidance on how to spend their budgets, how to track ROI and the best ways to engage with key customers.”
16 Questions to Ask Before Hiring a Social Media Company
This blogpost is meant as a guide for HR and business owners/managers to help them hire social media contractors that will deliver real results and not just rack up billable hours.
