Despite all their advancements in machine learning and artificial intelligence, search engines still can’t “see” images. Instead, they “read” them by analyzing a number of on-page indicators to determine what’s depicted. Updating these on-page indicators is a vital part of any search engine optimization initiative because properly optimized images boost your site’s SEO in many ways. Continue reading
Is your website ADA Compliant for 2018?
ADA compliance requirements are becoming more necessary in 2018. The US Department of Justice is scheduled to release long-awaited formal accessibility guidelines and many companies have already come under fire for not making their websites accessible to all users. The healthcare industry and financial institutions have been targeted with the most lawsuits so far, however the time has come for all businesses to begin adopting accessibility upgrades to allow viewers with disabilities better access to all aspects and information on the website with ease, regardless of visual or hearing impairment. Organizations that delay or ignore compliance updates risk potential legal hassles. Continue reading
Our heads are still reeling, and our laptops are chock-full of facts, figures, tips and tricks we picked up at Social Media Week Chicago 2017 (#SMWChicago). What a whirlwind of insights and personalities! The speakers were knowledgeable, articulate, and yes, even entertaining.
As part one of a three-part series, here are 3 key takeaways for brands and marketing departments from this fast-paced, event-packed and inspirational social media-packed event. Continue reading
Roll out the red carpet and fire up the cameras, Facebook has crafted a new feature with the introduction of cover videos for Facebook Pages. Cover videos are a far more captivating alternative to static images and give businesses the opportunity for more creativity that can set them apart from competitors. The cover photo or video space is a major focal point on the Page, sitting front and center.
So get the story boards out and embrace the future of Facebook. Leave cover photos in the stone age while we take a closer look at a few tips and best practices for successful Facebook cover videos. Continue reading
Instagram is one of the largest social media platforms, with more than 77.6 million users in the United States alone. Nearly 59% of people between the ages of 18 and 29 have Instagram accounts. This makes Instagram a potentially lucrative space to grow brand awareness to a broad audience. Instagram can be utilized to tell the story of your products or brand visually and reach people that other forms of marketing might not, often for free or very cost-effectively.
So what components contribute to Instagram success for brands?