14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan

September 23, 2015January 12, 2017 Diane Rayfield

Facebook Advertising for Business

It’s hard to believe that Facebook advertising has been around for 10 years! Within those ten years, we’ve seen a significant evolution of Facebook ad type offerings, which continue to be refined as Facebook strives to make its ads more relevant with better returns for marketers, along with better experiences for viewers.

Almost every type of business can benefit from a solid Facebook advertising strategy. From local shops to enterprise B2B companies, Facebook ads are proving to be an important fundamental in any marketing plan.

Following are 14 convincing Facebook ad stats that may have you reconsidering Facebook marketing for your business. Continue reading →

Fast Track Your Market Research—4 Trendy Tactics

September 16, 2015January 19, 2017 Val Guglielmi

Driving your business efforts down a data-backed track is your first-class ticket to success station.

OK, so that may sound a little corny. What’s not corny is basing your business marketing decisions on research to lock in rewarding outcomes. Better yet, many market research techniques are available using the web.

Glean insights into audience preferences and opinions by adopting these four trends in market research. Continue reading →

5 Email Marketing Best Practices for Pro Status Campaigns

August 24, 2015January 12, 2017 Harp Interactive

Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro.

Maximize your open rates, click-thru rates, and inbound leads with these five email marketing best practices. Continue reading →

8 Downright Awesome Reasons to Create a Video Marketing Strategy

August 17, 2015January 19, 2017 Val Guglielmi

Marketers have clearly acknowledged that visual marketing is all the rage! Visuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text. (Pretty image heavy, right?)
Continue reading →

You Only Have a Nanosecond to Get Their Attention. How to Use it Wisely.

December 16, 2014April 26, 2016 Harp Interactive

Think about how quickly you scroll through your news feeds looking for an interesting post. What was it that made you stop to read a specific article? Most likely it was an interesting image or visual.

You may have noticed that visual marketing is the white-hot topic and that’s because it works… beautifully!

Continue reading →