7 Reasons Motion Graphics Will Enhance Your Digital Marketing

Laura Murphy
7 Reasons to Use Motion Graphics

What is a motion graphic, you ask? You’ve seen them a thousand times before and just didn’t realize it. They’re short videos that inform, engage, and entertain..

They’re also a must-have for every company’s digital marketing strategy. According to Forbes, video is projected to claim more than 80% of all web traffic by 2019. Motion graphics are exploding across the internet, and it’s not without good reason. Here’s why motion graphics and videos are sure to improve your digital marketing. Continue reading →

Social Media Week Chicago: Top Takeaways (Part 1)

Harp Interactive
Social Media Week Chicago Top Takeaways Part 1

Our heads are still reeling, and our laptops are chock-full of facts, figures, tips and tricks we picked up at Social Media Week Chicago 2017 (#SMWChicago). What a whirlwind of insights and personalities! The speakers were knowledgeable, articulate, and yes, even entertaining.

As part one of a three-part series, here are 3 key takeaways for brands and marketing departments from this fast-paced, event-packed and inspirational social media-packed event. Continue reading →

Lights, Camera, Facebook: Tips for Facebook Cover Videos

Harp Interactive
Tips for Facebook Cover Videos

Roll out the red carpet and fire up the cameras, Facebook has crafted a new feature with the introduction of cover videos for Facebook Pages. Cover videos are a far more captivating alternative to static images and give businesses the opportunity for more creativity that can set them apart from competitors. The cover photo or video space is a major focal point on the Page, sitting front and center.

So get the story boards out and embrace the future of Facebook. Leave cover photos in the stone age while we take a closer look at a few tips and best practices for successful Facebook cover videos. Continue reading →

5 Tips for Successful Instagram Marketing

Harp Interactive
5 Instagram Marketing Tips for Social Media Success

Instagram is one of the largest social media platforms, with more than 77.6 million users in the United States alone. Nearly 59% of people between the ages of 18 and 29 have Instagram accounts. This makes Instagram a potentially lucrative space to grow brand awareness to a broad audience. Instagram can be utilized to tell the story of your products or brand visually and reach people that other forms of marketing might not, often for free or very cost-effectively.

So what components contribute to Instagram success for brands?

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SEM: 5 Things to ask (and answer) before revving up the search engine

Harp Interactive
Search Engine Marketing: 5 Things to Ask Before Revving Up the Search Engine

As the matchmaker of the internet, search engines connect supply to demand. And you can pay to play. With no minimum spend or no long-term commitments, we think you can afford to give paid search a shot!

So you can juggle search engine marketing (SEM) with all the other things you do (i.e. run your business), or you can use the help of agency experts. But before you have them hit the ground running, make sure to cover these 5 crucial SEM questions…

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