Tweet this. Like that. Snap what?

Eager to tackle the marketing beast we call social media but not quite sure how to hit it?

Planning and growing social media initiatives for your brand takes some training in order to really get it, so we’re sharing a few of our best tips.

Below you’ll find six social media tips to launch your brand into the social sphere. Continue reading

What is a landing page?

A landing page is where all your inbound marketing efforts are celebrated. You’ve invited your party people (aka members of your target audience) to join in on the fun by writing keyword-infused and gripping blog posts, AdWord campaigns, social media content, press releases, email marketing and more.  While these invites were delivered through various online channels, they all directed your audience to a one location—a web page built around a singular, focused objective. Continue reading

How many brand logos do you think you see in a single day? Probably more than you can count.

Even if you just count the logos you see in the first 30 minutes after you wake up, we bet you’ll be surprised by how many you find. Think about it: from the Facebook icon on your phone after you swipe off your alarm, to the Head & Shoulders shampoo in the shower, the Colgate toothpaste on the bathroom sink, your morning Folgers coffee with a splash of Coffee-mate creamer, the Apple iPad you open to check the news on CNN, to the Mercedes logo on your key fob (you’re VP of Marketing, right?) as you run out the door, just to name a few.

With so many logos constantly in view, brands must thoughtfully design their logo to make a memorable visual impact. Below are five striking characteristics of a successful logo to keep in mind when developing or updating a logo that stands apart and turns heads. Continue reading

Instagram is booming, and it makes sense in our increasingly visual-oriented world.  As the classic 70’s song goes, “a picture paints a thousand words…”

How powerful is Instagram as a marketing tool?

Allow me to answer that with a few quick stats:

1) Instagram has more than 400 million monthly active users. [Source: Instagram]

In September 2015, Instagram celebrated reaching a new milestone after growing a community 400 million users strong and said, “what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us.” Continue reading