Is your outdated website bouncing readers like a trampoline?

As a marketer, are you at a loss for what to ask when it comes to having your business’s website redesigned?

Web development and design is an ever-fluid target and often difficult to navigate—and a poorly developed site is difficult for users to navigate! Below you’ll find our top tips to keep in mind when considering your company’s website development or redesign.

Keep calm and read on to learn top website development best practices.

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Tweet this. Like that. Snap what?

Eager to tackle the marketing beast we call social media but not quite sure how to hit it?

Planning and growing social media initiatives for your brand takes some training in order to really get it, so we’re sharing a few of our best tips.

Below you’ll find six social media tips to launch your brand into the social sphere. Continue reading

What is a landing page?

A landing page is where all your inbound marketing efforts are celebrated. You’ve invited your party people (aka members of your target audience) to join in on the fun by writing keyword-infused and gripping blog posts, AdWord campaigns, social media content, press releases, email marketing and more.  While these invites were delivered through various online channels, they all directed your audience to a one location—a web page built around a singular, focused objective. Continue reading

How many brand logos do you think you see in a single day? Probably more than you can count.

Even if you just count the logos you see in the first 30 minutes after you wake up, we bet you’ll be surprised by how many you find. Think about it: from the Facebook icon on your phone after you swipe off your alarm, to the Head & Shoulders shampoo in the shower, the Colgate toothpaste on the bathroom sink, your morning Folgers coffee with a splash of Coffee-mate creamer, the Apple iPad you open to check the news on CNN, to the Mercedes logo on your key fob (you’re VP of Marketing, right?) as you run out the door, just to name a few.

With so many logos constantly in view, brands must thoughtfully design their logo to make a memorable visual impact. Below are five striking characteristics of a successful logo to keep in mind when developing or updating a logo that stands apart and turns heads. Continue reading