Despite all their advancements in machine learning and artificial intelligence, search engines still can’t “see” images. Instead, they “read” them by analyzing a number of on-page indicators to determine what’s depicted. Updating these on-page indicators is a vital part of any search engine optimization initiative because properly optimized images boost your site’s SEO in many ways. Continue reading

Is your website ADA Compliant for 2018?

ADA compliance requirements are becoming more necessary in 2018. The US Department of Justice is scheduled to release long-awaited formal accessibility guidelines and many companies have already come under fire for not making their websites accessible to all users. The healthcare industry and financial institutions have been targeted with the most lawsuits so far, however the time has come for all businesses to begin adopting accessibility upgrades to allow viewers with disabilities better access to all aspects and information on the website with ease, regardless of visual or hearing impairment. Organizations that delay or ignore compliance updates risk potential legal hasslesContinue reading

What is a motion graphic, you ask? You’ve seen them a thousand times before and just didn’t realize it. They’re short videos that inform, engage, and entertain..

They’re also a must-have for every company’s digital marketing strategy. According to Forbes, video is projected to claim more than 80% of all web traffic by 2019. Motion graphics are exploding across the internet, and it’s not without good reason. Here’s why motion graphics and videos are sure to improve your digital marketing. Continue reading

Our heads are still reeling, and our laptops are chock-full of facts, figures, tips and tricks we picked up at Social Media Week Chicago 2017 (#SMWChicago). What a whirlwind of insights and personalities! The speakers were knowledgeable, articulate, and yes, even entertaining.

As part one of a three-part series, here are 3 key takeaways for brands and marketing departments from this fast-paced, event-packed and inspirational social media-packed event. Continue reading