Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

As the Holiday Sales season comes to a close, the effort is intensified in order to capitalize on the last minute shoppers (substantial). And because there is so much going on, there is a chance that some crucial details can get overlooked! Continue reading

When it comes to growing your   followers on Twitter, you have approximately 2 seconds or less to grab someones attention and  positively influence them to click the “follow” button.

Whether it is lead generation, brand awareness, reputation management, search engine optimization or any of the other many benefits you can enjoy with Twitter, one fact remains, you need followers. And the more qualified followers you have, the better your results.
Below are   some proven tools, tactics and ideas to pump up the volume on your Twitter style and successfully build your Twitter following.
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The web is an great platform for publicity; unfortunately not all of it is positive!

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand. Potential customers who might be searching for your product or service, comparing prices, or looking for your product reviews on the web, may also come across negative publicity that is displayed on the first page of Google search results along with your legitimate website! Google search results page will list these negative sites if these sites have gained momentum and are optimized for relevant search terms/keywords. Continue reading

A recently exposed syndrome, social media couch potato (SMCP), has become more prevalent and widespread among businesses that have recently adopted social media platforms. They are soon struck with the fact that social media marketing takes strategy, planning, resources, content, time and…more time. They become overwhelmed, haven’t planned properly, don’t have the strategies or resources in place to execute and the results are…social media couch potato syndrome.
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