Strategy is Key
While it is free, and relatively easy to build your Facebook public page, attention to detail in set up, naming and business apps are important. There are certain apps to avoid that will end up weighing down your page and creating long download times. And once you have your page up, you’ll need time to invest in updates, social ads, event ideation and page growth.

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Facebook has significant implications for business owners, marketers, and entrepreneurs. This highly successful online social networking platform currently boasts 200 million active members and is predicted to be at 500,000 million members by 2011 or sooner. Over half of all active members log in daily for an average session time of 20 minutes — that’s a huge captive audience! Plus the demographics are a more mature and wealthier audience.