The web is an great platform for publicity; unfortunately not all of it is positive!

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand. Potential customers who might be searching for your product or service, comparing prices, or looking for your product reviews on the web, may also come across negative publicity that is displayed on the first page of Google search results along with your legitimate website! Google search results page will list these negative sites if these sites have gained momentum and are optimized for relevant search terms/keywords. Continue reading

A recently exposed syndrome, social media couch potato (SMCP), has become more prevalent and widespread among businesses that have recently adopted social media platforms. They are soon struck with the fact that social media marketing takes strategy, planning, resources, content, time and…more time. They become overwhelmed, haven’t planned properly, don’t have the strategies or resources in place to execute and the results are…social media couch potato syndrome.
Continue reading

As the saying goes…if you’re going to do something, do it right.

This tried and true philosophy rings just as true today for any businesses entering into social media marketing.

For small businesses and entrepreneurs, it is not uncommon to find the owners and employees wearing many hats — from new business development to accounting to customer service. And now, if they don’t also dawn the social media marketing cap…they’ll be left behind.

According to Maria Veltre, Executive Vice President of Citi’s Small Business Segment…

“While social media can provide additional channels to network and help grow a business, many small businesses may not have the manpower or the time required take advantage of them.”

Social Media Marketing is more vital than ever for businesses of any size to gain exposure and compete in the marketplace. When a business attempts to undertake this type of marketing themselves, they can set themselves up for failure and summarily dismiss an impactful, powerful marketing tool.
Continue reading

Writing effectively for online media and social networks is an evolving art.   As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers.   There are numerous articles with tips on writing for the web and writing-guides and rules for individual platforms like Twitter and Blogs.   But there is definite dearth of information on the actual process of writing:

OK, so you have set up a Twitter account.   What next? What should you talk about 4 times a day? What language and style should you use? Where do you get the ideas?

Instant messaging. Twittering. Facebook updates, Blog posts, all   provide social platforms for businesses to communicate with their customers in a more informal environment while effectively promoting their cause.   For the social media writer it can be an onerous task to consistently deliver such effective messages   in a conversational style.   Here are some tips on making the process a little easier.

Continue reading

What are the top five things beginners should know about social media?

The question was asked in one of the social media groups that I belong to on LinkedIn:

“I’m giving a speech for … and would like to know five hot topics you think
beginners would like to know.”

This is a very good question which got a lot of response from many members (me included). Following are some of the more insightful responses:

Continue reading