Your customers are not confined to their homes or offices.   Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers.

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. There is a plethora of technology that offers mobility and convenience  to its users who are embracing this new lifestyle wholeheartedly. Mobile phones still make up the majority, but many other devices are fast becoming popular and offer opportunities to marketers for reaching their customers where ever they may be.

Here are examples of other mobile devices:

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Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment.
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Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. I’ve recently discovered Amplify is, in my opinion, one of the most useful, powerful yet simple to use free resources available.

A hybrid between Twitter and a blog, Amplify allows you to easily highlight or clip content (up to 1000 characters of text and  images &   video)  you find relevant, add in your own opinion if you wish, then amplify it to your friends and followers across the internet! Amplify is especially convenient for those who wish to further their cause or share their passion, yet have little time to consistently produce original content.

To Clip or Not to Clip:
Viewers always have the option of clicking through to the original post to read the entire article.   And if you simply cannot choose highlights from the post and want to share the entire article, Amplify gives you the option to “amplify” an entire URL.

A Unique Social Community
Amplify is also a social media platform.   Just sign in with Twitter or Facebook and begin to share content.   Like most social media platforms, you can create a profile, follow sources, view your newsfeed from those sources, recommend clips, comment and share.

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