More than ever, prospects  are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end.   Nielsen reported that in January, U.S. consumers spent a staggering seven hours a month on Facebook!

It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Here is a roundup of some recent Facebook changes and useful Facebook utilities and statistics and their implications on business.
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The more that relevant websites link to your website, the better Google likes you. It is authority by association. Think of it this way: you have a LinkedIn profile and the more your colleagues/clients recommend you the better your professional standing. Similarly, when a website links to your website,   Google considers it a recommendation or a vote of confidence and increases your ranking.

The best way to get  back-links  is to create valuable content; create it and they will link! Additionally, you can create social media accounts that link back to your website. Yet another proven method is to submit your website URL to web-directories with decent Google page rank, ex: Yahoo and D’moz. Continue reading

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign”.   Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Granted, it is a relatively new game with the rules of engagement (sorry couldn’t resist it) still evolving, but there is a sizable number of reliable tools in form of plugins and apps that can be used in combination to measure different features of social media channels. There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals.
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