Recently an entrepreneur friend of mine called me long distance to pick my brain  about what questions should he be asking candidates  applying for Social Media Consultant’s position.   I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs.

This blogpost is meant as a guide for HR and business owners/managers to help them hire social media contractors that will deliver real results and not just rack up billable hours. Continue reading

With so much hype surrounding the enormous benefits for businesses to   reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business.   The problem happens when these expectant businesses look around and say, “Now what?” How do I get followers? How do I use these sites to generate leads? How do I justify social media? How do I find the time? What else is there? Why are we even here? …and so on.

If you’ve asked yourself any of these questions, or are less than enamored with the success of your social media campaign, try these social stump-blocker solutions below:

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In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes.
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A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! That’s great news for businesses suffering due to the economic downturn. What’s more, the effectiveness of the leads does not end there. The organic leads that you acquire through social media, blogging and other inbound channels are also of better quality in terms of loyalty, referrals and bringing repeat business.
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