What is a landing page?
A landing page is where all your inbound marketing efforts are celebrated. You’ve invited your party people (aka members of your target audience) to join in on the fun by writing keyword-infused and gripping blog posts, AdWord campaigns, social media content, press releases, email marketing and more. While these invites were delivered through various online channels, they all directed your audience to a one location—a web page built around a singular, focused objective. Continue reading