Is your outdated website bouncing readers like a trampoline?

As a marketer, are you at a loss for what to ask when it comes to having your business’s website redesigned?

Web development and design is an ever-fluid target and often difficult to navigate—and a poorly developed site is difficult for users to navigate! Below you’ll find our top tips to keep in mind when considering your company’s website development or redesign.

Keep calm and read on to learn top website development best practices.

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What is a landing page?

A landing page is where all your inbound marketing efforts are celebrated. You’ve invited your party people (aka members of your target audience) to join in on the fun by writing keyword-infused and gripping blog posts, AdWord campaigns, social media content, press releases, email marketing and more.  While these invites were delivered through various online channels, they all directed your audience to a one location—a web page built around a singular, focused objective. Continue reading