What is a landing page?

A landing page is where all your inbound marketing efforts are celebrated. You’ve invited your party people (aka members of your target audience) to join in on the fun by writing keyword-infused and gripping blog posts, Google Ads campaigns, social media content, press releases, email marketing and more.  While these invites were delivered through various online channels, they all directed your audience to a one location—a web page built around a singular, focused objective. Continue reading

Despite all their advancements in machine learning and artificial intelligence, search engines still can’t “see” images. Instead, they “read” them by analyzing a number of on-page indicators to determine what’s depicted. Updating these on-page indicators is a vital part of any search engine optimization initiative because properly optimized images boost your site’s SEO in many ways. Continue reading

Is your website ADA Compliant for 2018?

ADA compliance requirements are becoming more necessary in 2018. The US Department of Justice is scheduled to release long-awaited formal accessibility guidelines and many companies have already come under fire for not making their websites accessible to all users. The healthcare industry and financial institutions have been targeted with the most lawsuits so far, however the time has come for all businesses to begin adopting accessibility upgrades to allow viewers with disabilities better access to all aspects and information on the website with ease, regardless of visual or hearing impairment. Organizations that delay or ignore compliance updates risk potential legal hasslesContinue reading