Has your Facebook Page been the subject of unjustified reviews by former employees or competitors?

Online reviews are the word-of-mouth of this digital age. In fact, it’s estimated that up to 84% of people trust online reviews such as Facebook reviews.

Keeping a positive rating on your Facebook Page is very important for your business’s reputation and success. Think of it as social proof.

While it’s great when customers leave a positive review online, this isn’t always the case. Continue reading

If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online.

You probably know that what you experienced is called Facebook remarketing, a powerful Facebook advertising option that allows businesses to remarket (or retarget) to people who have visited their website with Facebook ads. Continue reading

Our heads are still reeling, and our laptops are chock-full of facts, figures, tips and tricks we picked up at Social Media Week Chicago 2017 (#SMWChicago). What a whirlwind of insights and personalities! The speakers were knowledgeable, articulate, and yes, even entertaining.

As part one of a three-part series, here are 3 key takeaways for brands and marketing departments from this fast-paced, event-packed and inspirational social media-packed event. Continue reading

Roll out the red carpet and fire up the cameras, Facebook has crafted a new feature with the introduction of cover videos for Facebook Pages. Cover videos are a far more captivating alternative to static images and give businesses the opportunity for more creativity that can set them apart from competitors. The cover photo or video space is a major focal point on the Page, sitting front and center.

So get the story boards out and embrace the future of Facebook. Leave cover photos in the stone age while we take a closer look at a few tips and best practices for successful Facebook cover videos. Continue reading