Google Adwords has undergone a major rebrand: one that allows marketers to connect with prospects through varying ad formats at every step of their purchasing process.

Prior to this rebrand, advertisers promoted online businesses on Google under the AdWords platform. Originally developed to deliver valuable ads that were useful and relevant to potential customers, Google AdWords has evolved throughout the years to meet advertiser’s needs. Continue reading

As the matchmaker of the internet, search engines connect supply to demand. And you can pay to play. With no minimum spend or no long-term commitments, we think you can afford to give paid search a shot!

So you can juggle search engine marketing (SEM) with all the other things you do (i.e. run your business), or you can use the help of agency experts. But before you have them hit the ground running, make sure to cover these 5 crucial SEM questions…

Continue reading