As the match-maker of the internet, search engines connect supply to demand. And you can pay to play. With no minimum spend or no long-term commitments, we think you can afford to give paid search a shot!

So you can juggle search engine marketing (SEM) with all the other things you do (i.e. run your business), or you can use the help of agency experts. But before you have them hit the ground running, make sure to cover these 5 crucial SEM questions…

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What is the purpose of your landing page or website?

Are you getting the actions you desire from your visitors?

Using the right call to action gets websites and businesses what they really wantconversions.

Not all calls to action (CTAs) are created equal. Every site should test and tailor their individual CTAs to best suit their audiences.

Below we’ve pulled together 5 CTA best practices every business should keep in mind when designing their website CTAs.  Continue reading

What is a landing page?

A landing page is where all your inbound marketing efforts are celebrated. You’ve invited your party people (aka members of your target audience) to join in on the fun by writing keyword-infused and gripping blog posts, AdWord campaigns, social media content, press releases, email marketing and more.  While these invites were delivered through various online channels, they all directed your audience to a one location—a web page built around a singular, focused objective. Continue reading