What Does a Brand Mean?
Think of brand meaning as the teeny bulls-eye in the center of your marketing dartboard; it’s very important, very difficult to hit, and has a lot of irrelevant space around it.
It takes a lot of work to hit this bulls-eye. If this article covered everything about branding, your “estimated read time” stamp would be approximately 25.7 years (coincidentally how long we’ve been studying this). Continue reading