Lights, Camera, Facebook: Tips for Facebook Cover Videos

Harp Interactive

Roll out the red carpet and fire up the cameras, Facebook has crafted a new feature with the introduction of cover videos for Facebook Pages. Cover videos are a far more captivating alternative to static images and give businesses the opportunity for more creativity that can set them apart from competitors. The cover photo or video space is a major focal point on the Page, sitting front and center.

So get the story boards out and embrace the future of Facebook. Leave cover photos in the stone age while we take a closer look at a few tips and best practices for successful Facebook cover videos. Continue reading →

5 Tips for Successful Instagram Marketing

Harp Interactive
5-Tips-for-Successful-IG-Marketing

Instagram is one of the largest social media platforms, with more than 77.6 million users in the United States alone. Nearly 59% of people between the ages of 18 and 29 have Instagram accounts. This makes Instagram a potentially lucrative space to grow brand awareness to a broad audience. Instagram can be utilized to tell the story of your products or brand visually and reach people that other forms of marketing might not, often for free or very cost-effectively.

So what components contribute to Instagram success for brands?

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SEM: 5 Things to ask (and answer) before revving up the search engine

Lindsay Trimble

As the matchmaker of the internet, search engines connect supply to demand. And you can pay to play. With no minimum spend or no long-term commitments, we think you can afford to give paid search a shot!

So you can juggle search engine marketing (SEM) with all the other things you do (i.e. run your business), or you can use the help of agency experts. But before you have them hit the ground running, make sure to cover these 5 crucial SEM questions…

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Cashing In On The Call To Action 

Harp Interactive
Cashing In on the Call to Action

What is the purpose of your landing page or website?

Are you getting the actions you desire from your visitors?

Using the right call to action gets websites and businesses what they really want—conversions.

Not all calls to action (CTAs) are created equal. Every site should test and tailor their individual CTAs to best suit their audiences.

Below we’ve pulled together 5 CTA best practices every business should keep in mind when designing their website CTAs.  Continue reading →