Google Adwords has undergone a major rebrand: one that allows marketers to connect with prospects through varying ad formats at every step of their purchasing process.

Prior to this rebrand, advertisers promoted online businesses on Google under the AdWords platform. Originally developed to deliver valuable ads that were useful and relevant to potential customers, Google AdWords has evolved throughout the years to meet advertiser’s needs. Continue reading

Has your Facebook Page been the subject of unjustified reviews by former employees or competitors?

Online reviews are the word-of-mouth of this digital age. In fact, it’s estimated that up to 84% of people trust online reviews such as Facebook reviews.

Keeping a positive rating on your Facebook Page is very important for your business’s reputation and success. Think of it as social proof.

While it’s great when customers leave a positive review online, this isn’t always the case. Continue reading

Email marketing is alive and well. Are your campaigns flatlining?

Grade your campaigns and see how they stack up against these statistically proven email best practices, including:

  • Mobile-friendly design
  • Automated email campaigns
  • Email personalization
  • Trigger email campaigns
  • Transactional emails
  • Bulk emails (eBlasts)
  • CTA buttons
  • Social sharing links
  • Videos in email
  • A/B testing
  • Tracking and reporting

Take the quiz and find out if you’re an email superstar.

Continue reading

If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online.

You probably know that what you experienced is called Facebook remarketing, a powerful Facebook advertising option that allows businesses to remarket (or retarget) to people who have visited their website with Facebook ads. Continue reading