What is a landing page?

A landing page is where all your inbound marketing efforts are celebrated. You’ve invited your party people (aka members of your target audience) to join in on the fun by writing keyword-infused and gripping blog posts, Google Ads campaigns, social media content, press releases, email marketing and more.  While these invites were delivered through various online channels, they all directed your audience to a one location—a web page built around a singular, focused objective. Continue reading

What Does a Brand Mean?

Think of brand meaning as the teeny bulls-eye in the center of your marketing dartboard; it’s very important, very difficult to hit, and has a lot of irrelevant space around it.

It takes a lot of work to hit this bulls-eye. If this article covered everything about branding, your “estimated read time” stamp would be approximately 25.7 years (coincidentally how long we’ve been studying this). Continue reading

Video marketing has become one of the most popular tactics employed by marketers today.

With higher ROI and engagement from consumers than ever seen before, it’s easy to see why more companies are adding video to enhance audience experience through digital marketing.

Internet users spend large amounts of time online watching videos. And video is one of the most shared forms of media.

If you’re not taking advantage of the power of video in your marketing strategy, you’re missing out.

Still not convinced of the positive impact that videos can have on your marketing reach? We’ve conducted some serious research and compiled our top-favorite, 15 shareable stats on the power of video marketing.

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Google Adwords has undergone a major rebrand: one that allows marketers to connect with prospects through varying ad formats at every step of their purchasing process.

Prior to this rebrand, advertisers promoted online businesses on Google under the AdWords platform. Originally developed to deliver valuable ads that were useful and relevant to potential customers, Google AdWords has evolved throughout the years to meet advertiser’s needs. Continue reading