Has your Facebook Page been the subject of unjustified reviews by former employees or competitors?

Online reviews are the word-of-mouth of this digital age. In fact, it’s estimated that up to 84% of people trust online reviews such as Facebook reviews.

Keeping a positive rating on your Facebook Page is very important for your business’s reputation and success. Think of it as social proof.

While it’s great when customers leave a positive review online, this isn’t always the case. Continue reading

Email marketing is alive and well. Are your campaigns flatlining?

Grade your campaigns and see how they stack up against these statistically proven email best practices, including:

  • Mobile-friendly design
  • Automated email campaigns
  • Email personalization
  • Trigger email campaigns
  • Transactional emails
  • Bulk emails (eBlasts)
  • CTA buttons
  • Social sharing links
  • Videos in email
  • A/B testing
  • Tracking and reporting

Take the quiz and find out if you’re an email superstar.

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If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online.

You probably know that what you experienced is called Facebook remarketing, a powerful Facebook advertising option that allows businesses to remarket (or retarget) to people who have visited their website with Facebook ads. Continue reading

Despite all their advancements in machine learning and artificial intelligence, search engines still can’t “see” images. Instead, they “read” them by analyzing a number of on-page indicators to determine what’s depicted. Updating these on-page indicators is a vital part of any search engine optimization initiative because properly optimized images boost your site’s SEO in many ways. Continue reading