With 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening… shockingly so. The significance of social media for businesses is equally big. Expanding your brand’s potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing. According to a recent Exact Target study, 69% of all Facebook users are a fan of one or more company Pages, leaving little room for argument that social media marketing can have significant impact on your business and ultimately, sales. In fact, a whopping 92% of marketers are already using Facebook today, according to a study from Social Media Examiner, with 75% of them planning on increasing their activity in the future.
We’ve collected current social media statistics for platforms, users and businesses including the top four social platforms that businesses are successfully employing today (you’ll be surprised).
“Because 43% of all online consumers are either FANS or FOLLOWERS, you must understand not only where to establish a social media presence, but how to communicate with your consumers once you’re there.”
– Exact Target
Having a presence on Facebook is a great start, but it’s what you do with it that will make or break your social media program. From search engine optimization to promotions, f-commerce and custom tabs using i-frames…the options are pretty much endless. What social media platforms are you using for your brand today? Do you plan on adding or deleting any? What is your biggest challenge with social media marketing?