How many brand logos do you think you see in a single day? Probably more than you can count.

Even if you just count the logos you see in the first 30 minutes after you wake up, we bet you’ll be surprised by how many you find. Think about it: from the Facebook icon on your phone after you swipe off your alarm, to the Head & Shoulders shampoo in the shower, the Colgate toothpaste on the bathroom sink, your morning Folgers coffee with a splash of Coffee-mate creamer, the Apple iPad you open to check the news on CNN, to the Mercedes logo on your key fob (you’re VP of Marketing, right?) as you run out the door, just to name a few.

With so many logos constantly in view, brands must thoughtfully design their logo to make a memorable visual impact. Below are five striking characteristics of a successful logo to keep in mind when developing or updating a logo that stands apart and turns heads. Continue reading

15 Instagram Best Practices for Marketers

Instagram is booming, and it makes sense in our increasingly visual-oriented world.  As the classic 70’s song goes, “a picture paints a thousand words…”

How powerful is Instagram as a marketing tool?

Allow me to answer that with a few quick stats:

1) Instagram has more than 400 million monthly active users. [Source: Instagram]

In September 2015, Instagram celebrated reaching a new milestone after growing a community 400 million users strong and said, “what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us.” Continue reading

Facebook Advertising for Business

It’s hard to believe that Facebook advertising has been around for 10 years!  Within those ten years, we’ve seen a significant evolution of Facebook ad type offerings, which continue to be refined as Facebook strives to make its ads more relevant with better returns for marketers, along with better experiences for viewers.

Almost every type of business can benefit from a solid Facebook advertising strategy. From local shops to enterprise B2B companies, Facebook ads are proving to be an important fundamental in any marketing plan.

Following are 14 convincing Facebook ad stats that may have you reconsidering Facebook marketing for your business. Continue reading

Driving your business efforts down a data-backed track is your first-class ticket to success station.

OK, so that may sound a little corny. What’s not corny is basing your business marketing decisions on research to lock in rewarding outcomes. Better yet, many market research techniques are available using the web.

Glean insights into audience preferences and opinions by adopting these four trends in market research. Continue reading